Recently, two of our Web Ecologists (Ian Pearce and Devin Gaffney) followed up on an interesting data set that was uploaded by Sean McColgan, a digital strategist based out of London. The Web Eco team also extracted another data set from Twapper Keeper using an experimental-stage data set uploader, and came up with interesting results as to the efficacy of the ad campaign, which, in a few conversations between some Web Ecologists, clearly marked one of the first widely successful viral marketing campaigns conducted by any agency ever.